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Leah Clark
Apr 1, 2025
Apr 8, 2025

Inside MagicForm: Stories and Adventures

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This is not an April Fool's Day prank. We’re serious about improving MagicForm.AI because your business should be automated smarter.

We hope your March has been as fruitful as ours. At MagicForm.AI, we continue to provide the best website agent experience for you and your end users. You’ll notice that quite a few NEW improvements have been made to the Dashboard this month, offering you significantly more customization for your specific end-users’ needs.

We need to hear from you

Please reply to this email or chat with our agent (include your email when you do), answering any or all of these questions:

Can we add your story to our website and social media updates?

How has MagicForm.AI improved your workflows?

What do you appreciate about what we’re doing to resurrect and significantly improve a product that had languished for a year?

What would you tell someone who’s considering MagicForm.AI?

Some of the most notable changes out of over 60 improvements completed in the last month are detailed below. We appreciate that you're using MagicForm.AI, and you can expect more improvements again next month.

Widget Updates

  1. You can make agent UI and behavior changes on the fly. Dynamic configuration is a new feature available via the admin platform.
  2. You asked, and we delivered a prompt popup with customizable delay and font size to draw attention to the agent. You can also add a tool tip.
  3. Expanded widget placement options with easier configuration from top left to around the clock dial; you have the power to choose the widget’s location on your website.
  4. Sending images within the answer is now an option. You determine the file formats that are permitted to be displayed. If the knowledge pair includes an image, then your agent can display that image in context when it answers a customer's question.
  5. Disclaimer text – font size customization and multi-language support have been added.    
  6. Programmers: You have additional customization options using JavaScript functions for controlling the behavior, like setting chat context, external open, and external reset.

Dashboard Updates

  1. Embedding options have been added on the “Launch” tab. Choose either Dynamic or Static embedding. A dynamic embed code includes only the minimal settings required to function and fetches the latest configuration for all other settings from the server when the widget is run. A static embed code includes all current settings hardcoded in the widget and will not reflect changes to widget settings until the embed code is updated.
  2. If you’re white labeling MagicForm.AI, you can now add a custom favicon under “Settings.”
  3. Multiple improvements under the “Look and Feel” tab:  A. If you want to add the prompt popup, you can also set a delay.  B. If your customers’ queries run long, then you can allow text wrapping.  C. You determine what image formats can be returned by your agent.  D. Adjust all of the text sizing.  E. If you prefer an inline widget type, then you can disable widget position.
A screenshot of the "Look and Feel" tab on the MagicForm.AI platform. The highlighted changes are marked A-D.
    4. All widget text can be in your end user’s default browser language if you add it under the new “Text” tab. (see image below)
    5. You can now edit the lead contact information to enrich your data if youknow additionall contact details.

Backend Updates

  1. Support for human handoff has been added and tested for SMS TXT messaging.
  2. We continue to make many improvements to how MagicForm.AI builds knowledge pairs when “reading” your uploaded documents and scraping websites.
  3. Custom external functions developed for specific customer scenarios.

We're Listening

If you like what you see, please let us know. If you want to see a specific product update, we want to hear your suggestions. We implemented suggestions we received after last month’s email update.

A screenshot of the Text tab showing various language options
This article was written with the help of AI and further refined by Leah
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